do you want to influence with your advertising budget?
is difficult to measure in terms of effectiveness, maybe
only 20% actually reaches people but who are they? Are
they people who may be potential customers?
today, advertising companies find it hard to focus advertising
on the people who are most responsive to your proposition.
those who would be most open to your advertising are people
who are already on the High Street, shopping, browsing,
for bargains and the kind of products sitting on your
shelves right now. People
who are already on your High Street, Shopping!
is a fantastic medium for local advertisers
shows that ads are far more effective when people are
thinking about a related subject.
advertisers have slightly different priorities and requirements
of their media compared to national brands. Radio is a
fantastic medium for local advertisers - allowing them
to reach out to the local community in a highly targeted
and cost effective way. However, Radio advertising is
expensive compared to printed media, HSMN aims to change
all that and put the cost of radio advertising within
reach of the small retailer.
talks to people at the right time and place
works in “real time” so ads can be run at
just the time when people are most ready to be influenced
by the message. For example, a leisure centre can advertise
on a Friday night when people are planning their weekend;
a local retail outlet can advertise on Friday and Saturday
morning to promote weekend offers.
conditions can change fast, and radio is well set to meet
those changes. Production of commercials is quick and
relatively low-cost, and this allows local advertisers
to put out just the right message at the right time. This
flexibility works particularly well for advertisers whose
business can be flexible with late deals or extended sales.
what does High Street Radio have to offer?
look at the cost of Radio Advertising to an independent
High street retailer; while there is absolutely no doubt
that radio advertising works, all those working in that
media agree that it works best when it is often repeated.
that’s true, then going to the trouble of having
a 30 second advert produced, costing no less than £200.00,
you would want that commercial aired as often as possible.
typical local station covering just this part of the south
coast would charge about £5-10.00 per play. It doesn't’t
make much sense to air that commercial less than 10 times
a week, so that’s going to cost at least £200.00
some businesses, this might make sense when you know the
numbers of people who will hear it, then the smaller number
who may remember it and respond at a later date is anyone’s
High Street Radio... It's on the HIgh Street, where your
offer 15 and 30 second slots.
is a ’15 second Slot’?
is a 10-15 second announcement made by one of our presenters
that runs at the end of a music slot, these are also known
as ‘read through's’. Typically it might say:
A shoes have beautiful shoes at great prices, so go along
and browse at Triple A shoes, 49 Blue Street Bournemouth.
Just near the square.”
second slots can be 'read through's but using a longer
period means that some production qualities could be introduced.
For example, attention grabbing music, effects and multi-voice
dialogue can be used to enhance to impact of the advertisement.
can produce these slots yourself by going to an advertising
production house as part of a larger campaign or we can
produce it for you.
more information or to talk about High Street
Radio providing a service for you, contact us